Wednesday, 12 February 2014

DVD Inlay Specification & Industry Standard Practices


The next stage in my project now that I have decided on what game I will be featuring in my assignment is to do some research on DVD cases and inlay sizes.

The assignment details specify that we need to:

"Create a DVD case wrap for an Amaray-style case."

An Amaray case is also often referred to as a Keep case according to the Wikipedia, "A keep case or poly-box is a type of DVD (and sometimes CD) packaging. From the well-known brand Amaray, this type of case is often called Amaray case,".

The picture given on the same site depicts what I would view as a standard dvd case which you would expect to receive should you purchase a dvd film or a dvd game.

http://en.wikipedia.org/wiki/File:Amaray-case.jpg




Looking at the Amaray site itself (http://home.amaray.com/media-cases/red-tag-range/rt-dvd/dvd-single-grey/2/) it gives inlay sizes for this type of case which is extremely helpful.

The sizes which it specifies are 254mm width by 180mm height. The width is split into 3 sections:

Back cover - 120mm
Spine - 14mm
Front cover - 120mm

http://home.amaray.com/pdfs/DVD%20Cases.pdf

However these dimensions do not necessarily take into industry standard practices such as including a bleed line, cut line and safety area. There are suggested dimensions included for these in the pdf along with the case sizes.

These different lines are included so that when you cut A4 paper to size to make the dvd insert you don't crop any of the edge so it either leaves a small white line around the insert or you don't include detail or text which then get cut off when cutting the insert to size.

According to a website that deals in publishing: http://www.discmakers.com/templates/faq.asp

A bleed line of a 1/8" are requested by them so that the above issues do not occur. 1/8" is 3.175mm. I will round this down to 3mm for ease of setting up the template.

This will extend the dimensions of the inlay a further 6mm in width and 6mm in height so I will set up the template to be 260mm and 186mm.

The background will need to be extended to this size.

3mm in from the bleed line will be the cut line. This is where I should be aiming to make the cuts on the A4 page. A further 3mm in is the safety line and the safety area being anything inside this line.

The safety line or margin is there so that any important information such as lettering or the title do not appear too close to the edge of the case and risk being cut off or appearing very close to the edge and looking un-professional.

All my text, pictures and anything else I add will be added to the safety area. Only any background colour will be extended past the safety line to the bleed line.

I have set up the template as described above in Photoshop ready to start adding the various pictures and text that I envisioned in the first post of my blog. Once I start adding them I'll write about how I get on and any issues that I come up against and how this affects my design decisions and the finished product.

Please see picture below for a screenshot of my template with the bleed, cut and safety margins added in Adobe Photoshop.



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